Yosuke Tsuji (1976–) A Japanese entrepreneur and founder, president, and group CEO of Money Forward. After graduating from Kyoto University's Faculty of Agriculture, he worked at Sony and Monex before earning an MBA from the Wharton School of the University of Pennsylvania. In 2012, he founded Money Forward, which has developed personal finance and asset-management services as well as cloud-based back-office software for businesses. He led the company to its listing on the Tokyo Stock Exchange Mothers market in 2017 and received the Special Jury Award at the Japan Venture Awards in 2018. In "Shippai o Kataro.: 'Wakaranai Koto Darake' o Tsukisusunda Bokura ga Mananda Koto," he reflects on the mistakes and setbacks encountered while building Money Forward, describing challenges involving fundraising, recruitment, management teams, and the process of growing a startup into a publicly listed company.
