グレブ・ツィプルスキーは、アメリカの行動科学者、経営コンサルタント。認知神経科学と行動経済学の知見を用いて、認知バイアス、意思決定、リスク管理、働き方の変化を研究し、コンサルティング会社Disaster Avoidance ExpertsのCEOを務める。オハイオ州立大学などで15年以上にわたり研究・教育に携わった。『The Psychology of AI Adoption at Work: From Resistance to Results』（未邦訳）では、AI導入が技術上の問題だけでなく、雇用への不安、不信感、役割意識への脅威によって停滞すると分析。100件を超える支援事例と50件以上の聞き取りをもとに、従業員の反応を見極め、信頼の構築から利用の定着、成果の測定までを進める方法を示している。
Gleb Tsipursky is an American behavioral scientist and management consultant whose work applies cognitive neuroscience and behavioral economics to decision-making, risk management, and changes in the workplace. He is the CEO of the consultancy Disaster Avoidance Experts and previously spent more than fifteen years in academic research and teaching, including seven years at The Ohio State University. In “The Psychology of AI Adoption at Work: From Resistance to Results,” he argues that AI initiatives often stall because of job anxiety, distrust, and perceived threats to employees’ professional identities rather than technical shortcomings alone. Drawing on more than one hundred consulting projects and over fifty interviews, he provides a framework for building trust, sustaining adoption, and measuring results.
