Yamato Suzuki (born 1998) is a Japanese video creator and entrepreneur known professionally as Yamato. Born in Tokyo, he leads Comdot, a five-member YouTube group that began its activities in 2018. Formed with friends from junior high school, the group built its videos around bringing the atmosphere of their hometown friendships to a nationwide audience. Suzuki also serves as president of the company representing the group. Examining his work through leadership and communication strategy, “Idol 2.0” discusses YouTube and TikTok, personal branding and ways to develop the distinctive strengths of individual members. Drawing on the group’s growth and practical experimentation, he explains how creators can plan their own projects and cultivate an audience. Reflecting on how to live with purpose and individuality, “Inochi no Moyashikata,” a book about committing oneself fully to life, addresses pursuing goals and identifying and developing personal strengths. Suzuki presents these ideas through his own experiences rather than as an academic framework. His books connect the choices involved in directing an individual life with the responsibilities of leading a group of friends who work toward shared ambitions.
