Susumu Ogawa (born 1964) is a Japanese scholar of business administration from Hyogo Prefecture. He is a professor at the Institute of Business and Accounting, Kwansei Gakuin University, professor emeritus at Kobe University, and a research affiliate at the MIT Sloan School of Management. After graduating from Kobe University, he earned a PhD from MIT Sloan. His research focuses on innovation, business strategy, and marketing, particularly “user innovation,” in which consumers rather than companies originate new products and services. His work has received honors including the Organizational Science Takamiya Award and the Takahashi Kamekichi Memorial Award. In his representative book, “User Innovation: Shohisha kara Hajimaru Monozukuri no Mirai,” Ogawa uses examples such as mountain bikes and masking tape to explain how consumers develop products for their own needs and how companies transform those ideas into new markets.
