王 利芬（ワン・リーフェン、Wang Lifen）は、中国のテレビ番組制作者、ジャーナリスト、起業家。北京大学で中国文学の博士号を取得し、中国中央電視台（CCTV）で取材と番組制作に携わった。経済やビジネスを扱う番組の制作と司会を務め、起業家が事業計画を競う「贏在中國（中国で勝て）」を創設。ジャック・マーら企業家が審査に参加する番組を通じて、起業の現場と経営者の判断を取材した。2009年末にCCTVを離れ、映像によって起業やビジネスの知識を提供する優米網を立ち上げた。李 翔との共著『Alibaba アリババの野望――世界最大級の「ITの巨人」ジャック・マーの見る未来』（原題『穿布鞋的马云』、ローマ字表記 “Chuan Bu Xie De Ma Yun”）では、マーとアリババの歩みを27の転機から検討した。翻訳会社での最初の起業、アリババの設立、資金調達、危機への対応、電子商取引事業の拡大をたどり、成功に結びついた決断だけでなく経営上の失敗も取り上げた。番組制作者として企業家に接し、自身も事業を始めた経験を背景に、ジャーナリストの李 翔と異なる視点から同社の成長過程を描いた。
Wang Lifen is a Chinese television producer, journalist, and entrepreneur. After earning a doctorate in Chinese literature at Peking University, she worked in reporting and program production at China Central Television (CCTV). Her work included producing and presenting business and economic programs and creating “Win in China,” a competition in which entrepreneurs presented their ventures to business leaders, including Jack Ma. She left CCTV in late 2009 and established Umiwi, a video-based platform offering knowledge about business and entrepreneurship. With journalist Li Xiang, she wrote “Chuan Bu Xie De Ma Yun,” published in Japanese as “Alibaba: Aribaba no Yabo” in 2015. The book examines Ma’s career and Alibaba’s development through twenty-seven turning points. It follows his first translation business, Alibaba’s founding, fundraising, responses to crises, and expansion in electronic commerce, considering mistakes as well as decisions associated with growth. Wang’s experience of interviewing entrepreneurs and starting her own business complements Li’s reporting on Alibaba. Their account connected the company’s history with the choices facing people who establish and manage businesses.
