Kentaro Eto (born 1999) is a Japanese novelist, editor, and independent publisher. In 2025, he founded his own imprint, Pureko Shobo, through which he oversees every stage of the publishing process, from writing and editing to book design and production. His fiction blends philosophical reflection with surreal storytelling, exploring themes of memory, family, time, and human existence. His novel *Humans Are Always Twinkling* (*Ningen wa Taezu Kirameku*) follows a married couple confronting creative paralysis and profound personal change, presenting an imaginative meditation on what it means to live and connect with others. The book has attracted attention as an example of a new generation of independently published literary fiction in Japan.
