Keiichi Arai is a Japanese coach, speaker, and author. Drawing on his own experiences, he teaches ways for people to listen to their inner voice and turn their intentions into action. In “Do What You Want to Do! Coaching to Graduate from ‘Giving Up’ and Meet the You Who Acts Immediately” (『やりたいことやっちゃいなよ！ 「あきらめ」から卒業して、「すぐやる」自分に出会えるコーチング』), he compares the relationship between the head and the heart to that between a parent and a child, and offers practical guidance for reconnecting with one’s genuine wishes. In “A Way of Speaking That Is 100% Advantageous” (『100％得する話し方』), he explores how communication can expand the possibilities of relationships and action. Through books, lectures, and public activities, Arai encourages people to move beyond resignation and assumptions and make more active choices about their lives.
